Damascene themi.pro

Damascene

Fine jewelry

The dressed-up one.

Andada Pro Medium over Jost on a blush ground, plum where the moss was, and every product image cropped square. Built for a catalog where the object is small, the price is not, and the photograph is the whole argument.

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The Damascene home page: an aquamarine and white-topaz necklace laid on pale blossom, with "Colored stones, set in pavé leaves" set half in plum italic, a short paragraph and a Shop the collection button, under a centered wordmark.

Color

The Damascene palette.

Blush, shell and a deeper rose for the papers. Wine and near-black under them. Plum carries the links on the light schemes, and gold takes the dark ones. Those are the two metals the catalog is already full of. A sixth scheme, Editorial, reuses the lightest blush and moves the headings and buttons to plum, for bands that want to be quieter still.

  • Paper #F6EBE3
  • Ecru #F0E0D4
  • Mat #E7D2C2
  • Dusk #462A31
  • Night #2E1219

Type & shape

Andada Pro Medium on Jost.

Andada Pro at medium weight. It is a sturdy text serif with calligraphic detail, set large enough for that detail to read. It is heavier and wider than a display serif would be here, and that is the point. A jewelry page is mostly white, so the headings have to hold it. Jost keeps the running text plain and geometric, giving the serif something to work against.

Headings

Andada Pro Medium

ABCDEFGHIJKLM abcdefghijklm 0123456789

Body

Jost

Every price, size chart, care note and shipping line on the storefront is set in this face. It is the one a shopper reads the longest, so it is chosen for a paragraph rather than for a headline.

Shape

Square corners, square product images

Every corner at zero, on media, cards, inputs and buttons alike. Product images crop square, so a ring reads the same size as a chain beside it and the grid stays even the whole way down.

The live store

Damascene, on a real storefront.

Six screens from a fine-jewelry store running Lapels in the Damascene preset. Same theme, same sections, different preset.

  • The Damascene home page: an aquamarine and white-topaz necklace laid on pale blossom, with "Colored stones, set in pavé leaves" set half in plum italic, a short paragraph and a Shop the collection button, under a centered wordmark.
    Home
  • A dark plum section from further down the Damascene home page, headed "Three ways to keep a piece on the record": three care plans side by side in outlined panels, each with a price, a short list and a button.
    A dark scheme
  • The Rings collection page in the Damascene preset: rose-gold bands photographed on blossom as the banner, the collection name beside a piece count, and a filter panel and Sort by control above the grid.
    Collection
  • A product page in the Damascene preset: a thumbnail strip beside a blue sapphire halo ring, with price, stone swatches, a full run of ring sizes, a low-stock note, a quantity stepper and Add to cart.
    Product page
  • A related-products rail further down the same product page, headed "Set at the same bench": four square jewelry cards on a blush ground, each with a name and a price.
    Related products
  • The Damascene journal index: a row of topic filter chips above a featured post photographed in a lamplit showroom, with a serif headline and standfirst beside it.
    Journal

The others

Lapels ships three presets.

One theme, one license. Switch preset in the theme editor and the storefront restyles without touching a word of your content.

Every preset is the same theme.

Damascene is one of Lapels's built-in presets. No extra license, no separate install. Pick it when you add the theme, or switch to it later.

Back to Lapels Read the documentation