Media row

The Lapels Media row section: the heading "The making, frame by frame." with the last three words in italic, above four frames set at different heights. A pair of dark boots is captioned CLOTH, OFF THE BOLT with a play mark. A camel scarf is captioned CUT ON THE TABLE. A green blazer is captioned THE SHOULDER, SET with a play mark. A felt hat is captioned PRESSED AND FOLDED.

A row of frames, each one a photograph or a short film with a caption under it. Each Image or Video block is one frame, and the row can be set level or deliberately uneven.

What it does: Runs a sequence across the page, such as four moments of a process or four details of a piece. The stepped and offset layouts are what stop it reading as a plain grid of thumbnails.

Key settings (in the section’s settings):

Setting	What it does	Default
Color scheme	Section colors.	scheme-paper
Layout	Level sets every frame on one line. Steps walks them down or up in order. Offset raises and drops alternate frames.	Offset
Step height	How far the frames move against each other. Choose Shallow, Normal, Deep, or Extra deep. It is ignored when the layout is Level.	Normal
Heading width	Narrow, Normal, Wide, or Full width.	Wide
Heading alignment	Left, center, or right.	Left
Subheading	An optional small label above the heading.	Empty
Heading	The headline. Italicize a word to set it in the emphasis font.	”The making, frame by frame.”
Intro text	An optional line under it.	Empty

The section also carries a Section spacing group. Pick a Device of Desktop or Mobile, then set Top and Bottom.

Blocks: Image and Video, up to 5 between them.

Image setting	What it does	Default
Image	The picture.	Empty
Caption	The line under the frame.	”In the workroom”
Button label and Button link	An optional link under the caption.	Empty

Video setting	What it does	Default
Video	A file uploaded to Shopify.	Empty
YouTube or Vimeo URL	Or an embed link, used when no file is picked.	Empty
Captions file	A WebVTT (.vtt) file, for a film with sound. Upload it to Content → Files first.	Empty
Poster image	The still shown before play.	Empty
Autoplay	Off by design here, because several films playing at once in one row is just noise.	Off
Play as loop	Repeats the film.	On
Caption, Button label, Button link	As for an image frame.	”In the workroom”

When to use it: Use it for a sequence of four or fewer moments. For a larger, deliberately uneven arrangement, use Media mosaic. For frames that run off the edge and are swiped through, use Media carousel.

Related: Media mosaic · Media carousel · Video · Lapels support replies within 12 hours.