Social media

Found under Theme settings → Social media. Enter the full URL of each profile you want to link, such as https://instagram.com/your-handle, not just the handle. Every field carries the expected URL as a hint below it.

An empty field hides its icon. There is no separate switch per network: the row in the footer is built from whichever fields have a URL in them, so you only ever see the accounts you actually keep.

The fields sit under four headers in the editor.

Networks

Setting	Example URL
Facebook	https://facebook.com/shopify
Instagram	https://instagram.com/shopify
X / Twitter	https://x.com/shopify
Threads	https://www.threads.com/@shopify
Pinterest	https://pinterest.com/shopify
Snapchat	https://www.snapchat.com/add/shopify

Video and audio

Setting	Example URL
YouTube	https://www.youtube.com/shopify
TikTok	https://tiktok.com/@shopify
Vimeo	https://vimeo.com/shopify
Twitch	https://www.twitch.tv/shopify
Spotify	https://open.spotify.com/artist/shopify

Messaging

Setting	Example URL
WhatsApp	https://wa.me/5555555555
WeChat	https://weixin.qq.com/shopify
LINE	https://line.me/
KakaoTalk	https://pf.kakao.com/shopify
Discord	https://discord.com/

Communities

Setting	Example URL
LinkedIn	https://linkedin.com/company/shopify
Reddit	https://www.reddit.com/user/shopify/
Tumblr	https://shopify.tumblr.com
Weibo	https://weibo.com/shopify

Where the links appear

The accounts surface as a row of icons in the footer, through the Social media block. Add it to any footer column and the row appears there. Each icon is a link with the network’s name read out to a screen reader, and every one is a 44px touch target.

The block’s only setting of its own is an optional Heading. There is no “show social” checkbox, because a block that is present is on and a block you remove is off. Which accounts appear is decided here rather than on the block, so a second copy of the row in another column stays in step by itself.

The icons come out in the theme’s own fixed order, not in the order the fields are grouped above, and it is not something you can rearrange. The order is Facebook, Instagram, YouTube, TikTok, X, Snapchat, Pinterest, Tumblr, Vimeo, LinkedIn, Threads, WhatsApp, WeChat, LINE, Spotify, Discord, Reddit, Twitch, KakaoTalk, Weibo.

If none of the twenty fields resolves to a URL, the block draws nothing on the storefront. In the theme editor it shows a short note in its place so you can see that it is there.

Note

Leave a field blank and Lapels falls back to the matching link in your Shopify brand assets (Settings → Brand in the admin). Brand assets only cover nine platforms: Facebook, Instagram, YouTube, TikTok, X, Snapchat, Pinterest, Tumblr, and Vimeo. So the remaining eleven fields above are the only place those accounts can be set. A URL typed here always wins over the brand asset.

Tip

Fewer icons read better than more. A row of four accounts you post to weekly says something about the brand. A row of fifteen dormant ones says the opposite. Fill in only what you maintain.

Related: Footer · Brand · Lapels support replies within 12 hours.