Newsletter

An email sign-up. The address goes straight into your Shopify customer list, tagged as a newsletter subscriber.

What it does: Collects an audience you own. The copy is the whole job. An honest description of what arrives, and how often, is worth more than any incentive.

Key settings (the whole section):

Setting	What it does	Default
Color scheme	Section colors.	scheme-paper
Layout	Centered sets the form on its own in the middle of the page. Split puts a photograph beside it.	Centered
Heading width	Narrow, Normal, Wide, or Full width.	Normal
Heading alignment	Left, center, or right.	Center
Subheading	An optional small label above the heading.	Empty
Heading	The headline. Italicize a word to set it in the emphasis font.	”Letters from the workroom.”
Intro text	What a subscriber is actually agreeing to.	”Twice a month: what is on the cutting table…”
Image	Only the Split layout uses it.	Empty

The section also carries a Section spacing group. Pick a Device of Desktop or Mobile, then set Top and Bottom.

Blocks: a Custom Liquid block only.

Tip

Say what arrives and how often. “Twice a month” and “one click to leave” convert better than “Subscribe to our newsletter”, and they set an expectation you can keep.

Note

Subscribers land in Customers in your Shopify admin with a newsletter tag. The sending is done from Shopify Email, or whichever email app you use. This section collects addresses. It does not send anything.

When to use it: Use it once, low on the page. Put it in the footer area of a home page, or at the end of an article. For a sign-up that opens over the page instead, use the Newsletter popup. The Footer also carries a sign-up of its own, and having both on one page is one too many.

Related: Newsletter popup · Footer · Contact form · Lapels support replies within 12 hours.