Countdown

A clock running down to a date you set, with a headline and a link beside it.

What it does: Gives a reason to act now. It is for a genuine deadline, such as a cloth that runs out, a pre-order window, or a season closing. It is also honest about what happens afterwards, because you write that message too.

Key settings (the whole section):

Setting	What it does	Default
Color scheme	Section colors.	scheme-paper
Heading width	Narrow, Normal, Wide, or Full width.	Normal
Heading alignment	Left, center, or right.	Left
Subheading	An optional small label above the heading.	Empty
Heading	The headline. Italicize a word to set it in the emphasis font.	”The winter cloth closes Sunday.”
Intro text	The paragraph under it.	A note about the Donegal wool run
Ends on	The deadline, written YYYY-MM-DD HH:MM in your store’s timezone. For example, 2026-11-29 23:59.	A date in 2027
Message once it has ended	Takes the place of the clock after the date passes.	A line about the run being cut
Link label and Link	The button beside the clock.	”Shop the collection”

The section also carries a Section spacing group. Pick a Device of Desktop or Mobile, then set Top and Bottom.

Blocks: a Custom Liquid block only.

Caution

The clock does not end the offer. It counts down to a date you typed, and nothing more. The products stay on sale, and any discount code keeps working, until you change them in your Shopify admin. Set the discount to expire at the same moment. Otherwise a customer arrives after the clock has hit zero and finds the offer still standing.

Note

Write the ended message as if a visitor will read it, because they will. A countdown that has expired is not removed from the page. It shows this message instead. “The cloth is cut” is an answer. The default “This countdown has ended” on a live store is a shrug.

Tip

The clock reads the store’s timezone, set in Settings → General in your Shopify admin. It does not read the visitor’s. A deadline of 23:59 is 23:59 where you are.

When to use it: Use it once, on the page the offer is about. For a clock inside another section’s layout rather than a section of its own, the Countdown and Deal countdown content blocks do the same thing in a smaller space.

Related: Content blocks · Announcement bar · Newsletter · Lapels support replies within 12 hours.